This Zapier workflow automates replies to Google Business Profile reviews using conditional logic. Based on review content or rating, it follows tailored response paths, posts replies, and sends email notifications via Microsoft Outlook—ensuring timely, consistent, and efficient review management.
Zapier Automation Case Study
Google Business Profile Review Response with Conditional Paths
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Zapier Automation
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Dynasty Maker
Project overview
Case study
This Zapier workflow automates responses to new Google Business Profile reviews by posting replies and sending email notifications via Microsoft Outlook. Conditional paths handle different review scenarios to ensure efficient, structured follow-up.
• Trigger: “New Review” from Google Business Profile captures each incoming review.
• Split Paths: Uses Zapier Paths to branch into Path A or B based on review content or rating.
• Path A: Create Reply → Send Outlook Email → (optional) Follow-up Reply → Filter → Reply → Email.
• Path B: Create Reply → Send Outlook Email → Filter → Reply → Email.
• Final Reply: Both branches converge to post a final reply, ensuring every review gets a response.
• Automated, conditional review replies with Outlook notifications.
• Consistent team alerts and efficient review management.
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